TEAM

Our Team

Vikram Varma

Vikram Varma

Partner

Brings over a decade of experience in private equity investing and portfolio management to PurpleRock. Prior to founding PurpleRock, Varma was a member of the investment team at First Reserve, the largest energy focused private equity firm with over $30 billion in assets under management. He has evaluated and executed investments in the wellness, education, industrial, business services, infrastructure, midstream, downstream and upstream sectors. In addition to investment due diligence and structuring activities, Varma led a variety of industry research and deal sourcing initiatives at First Reserve. Prior to First Reserve, Varma worked at Goldman, Sachs & Co. as an Investment Banking Analyst in the Natural Resources Group. Varma has also previously worked for BlackRock, Morgan Stanley and Egret Capital Partners. Originally from India, Varma grew up in New York City and holds a BBA from the Macaulay Honors College at Baruch College, City University of New York, where he also served as a Trustee of the Baruch College Fund.

AJ Patel

AJ Patel

Partner

Brings a decade of operating experience and e-commerce expertise to PurpleRock. Patel has founded five branded companies: Founder and Chairman of InstaNatural (nature-inspired beauty and cosmetic brand), Zenwise Health (human nutritional supplements brand), Zesty Paws (pet health & wellness brand), Smooth Viking (men’s beard & hair care brand) and Trinova (home, automotive and boat care products, sold to GoldEagle at the end of 2016). Patel was named 2016 Florida Finalist for Ernst & Young Entrepreneur Of The Year®. Patel has an invaluable toolkit for brands looking to grow and expand their e-commerce operations. Originally from India, Patel grew up in Orlando and holds a BBA from the University of Florida.

Girard Smith

Girard Smith

Partner

Brings around three decades of experience at Bayer Consumer Health to PurpleRock. Smith is a results-driven marketing, sales, and business development executive with a broad and long history of creating high-performing teams and delivering market leading growth. Smith led all aspects of Bayer’s $1 billion Nutritionals & Digestive Health portfolio. Among his accomplishments, Smith also drove One A Day to the #1 position in the adult multivitamin market. Preceding positions included VP Marketing OTC Brands, VP Sales for the National Drug Team, VP Marketing for Nutritionals, and VP Market Research for the US. In addition to serving as a Partner at PurpleRock, Girard is an Executive Vice President Client Lead for Market Performance Group (MPG).

Current Brands Affiliated with PurpleRock Capital Partners

Health and Wellness
Health and Wellness
BioSchwartz is an industry leading health and wellness ecommerce company. ...
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BioSchwartz has captured the market with the first and third best selling vitamins and dietary supplements on Amazon.
Health and Wellness
Health and Wellness
GoodBio is a premium probiotic brand that was acquired from Sandoz, ...
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a global pharmaceuticals company and a division of the Novartis Group.
Beauty and Personal Care
Beauty and Personal Care
Instanatural is a global
e-commerce skincare, cosmetics and personal care ...
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company redefining the standard of care through nature-inspired solutions.
Health and Wellness
Health and Wellness
Zenwise is a branded e-commerce business focused on the expanding ...
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nutritional supplement market.
Pet Health and Wellness
Pet Health and Wellness
Zesty Paws is a branded
e-commerce business focused on the nascent ...
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pet supplement market.
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Together we can do anything.